10DLC stands for "10-digit long code," referring to standard 10-digit phone numbers. This registration process ensures that your business is legitimate and that your messages are sent for valid reasons from a business phone number.

Mobile carriers like AT&T and T-Mobile require this registration to ensure their customers only receive texts they want from legitimate organizations. A2P 10DLC registration introduces checks and balances to achieve this goal.

Once registered and approved, mobile carriers will allow you to send higher volumes of texts through their networks and successfully deliver more of your messages. This results in a better experience for both you and your audience.

After creating your Cherry SMS account, we’ll ask for some additional details, including your employer ID and how you collect opt-in contacts. We’ll use this information to submit your registration.

Once we submit your registration information, The Campaign Registry will need to verify and approve your business. Most submissions receive a response within a few days, sometimes even sooner. You can always check your status inside your account.

Most accounts can start texting while awaiting 10DLC registration approval. Once approved, you’ll be able to send higher volumes of messages with confidence that they’ll be delivered.

We’re here for you! You can reach out to a real person for assistance at any step of the process. Just ask! Support is free and included for everyone.